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Lay´s "Messi Photo"
The project was shot in Rio de Janeiro except Messi , our challenge was to match and integrate Messi plates shot in a Green Screen studio in Barcelona with the ones from Brazil. We used elaborated compositing tricks along with a CGI head version based on the real Messi.
CREDITS
Project: LAY´s Messi "Photo"
Agency: Tiempo BBDO.
Prod-Company : Radical Media , Berlin
Director: Bruce Hunt
Furia provided services : VFX Supervision, CGI Messi´s head replacement , Background and character replacements, Flame post.
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